What is a good book for someone trying to develop and/or launch a new product?

I’m trying to buy a book for someone who has a product that she is eventually going to turn into a brand. The book needs to be of the basics; How to copyright, produce, accounting, marketing, etc.

How do I launch a new product?

I have an idea for a household product, that I think would actually take off and people would buy. Any suggestions/ideas on where to begin?

Have you used the Product Launch Formula?

I want to buy it but I do not know if it is worth the money. If you haven’t even heard of it please don’t respond.


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