What is a good book for someone trying to develop and/or launch a new product?

I’m trying to buy a book for someone who has a product that she is eventually going to turn into a brand. The book needs to be of the basics; How to copyright, produce, accounting, marketing, etc.

What should the product launch strategy be for a product that is easily copyable?

Subtly showing up in retail stores? Fast and furious marketing campaign across different media channels? Or does it not matter…


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